Nightfood was NOT originally formulated with pregnant women in mind.
It was originally developed by nutrition and sleep experts to satisfy unhealthy nighttime cravings for everybody in a better, healthier, more sleep-friendly way.
After the company noticed posts from pregnant women on social media did they begin to research pregnancy nutrition and the pregnancy market.
What they discovered was that the unique formulation and ingredients that made Nightfood better at night also makes Nightfood the single most appropriate ice cream on the market for moms-to-be and their cravings...by a mile.
This fact has now been confirmed and endorsed by the American Pregnancy Association.